How much is too much?
Growing up in this fast-paced and ‘information-overload’ age, it gets hazy trying to decipher what is important!
I’m sorry, I beg to differ.
The theory of agenda setting function (McCombs and Shaw) states that the news media has the ability to shape our awareness and the value we place on particular issues by filtering, moulding and harping on them. This theory suggests that the media is not a true mirror of reality and creates a ‘common’ or general mindset of what is the ‘standard’ of what is important.
Thankfully, we are not all that passive as the Powerful Effects Theory (‘Magic Bullet’ or Hypodermic Needle Theory) suggests, back in the 1920s where the media dominated the political scene.
WE HAVE THE KNOWLEDGE TO RESIST AND ACTIVELY SELECT MEDIA MESSAGES
This is stated by the Limited Effects Theory ( Uses and Gratification Theory by Herzog, 1944; Blumer and Katz, 1974)
However, selectivity of information does not mean the media has no effects on us if we are exposed to it at all. Hence the relevance of the Moderate Effects Theory in our world today–we are both in control and controlled by the media.
The agenda of the media can be set by those who control what content may be available to us. They are,
(Okay not really, I’m refering editors, media owners, photographers, etc.)
Media Hegemony as introduced by Antonio Gramsci (1971) reasons that gatekeepers are those who hold economic and political power, that is, the owners of the press. This theory is built on Karl Marx’s perspective which focuses on ECONOMIC POWER being the most important factor in interaction.
Marshall McLuhan (1967) argues that the medium in which we send out a message is more important than the message.
Should this hit national television, will the world react?
This left me thinking, amidst all that we view as important–the economic crisis, the next president of a country, the latest fashion style, the student with the highest score in the nation, and many others, there are still people around us suffering, and these go under reported.
Perhaps there is no glamour in this.
No one with credentials to lure you to notice (ETHOS?)
Perhaps there is no reason for this.
“We can’t possibly do anything to help.” (LOGOS?)
Perhaps empathy would have been the only thing that got you to click on the link to watch this.
PATHOS worked here to make you believe that
what we see on TV is not as important as what makes us human.
We can laugh, cry and listen to what is presented to us
but if we forget
and even ignore the truth
we are no better than a box of reflectors;
no better than the box of lights that shine on us.